What is ASE?
ASE Innovate is an afterschool program that educates and mentors underserved youth about environmental impact through the Association for Sustainability Education (ASE) non-profit. It challenges school-aged students to be critical thinkers and creative innovators of the future. The director and founder, Sri Lekha Srinivasan, needed a redesign of the ASE logo, a branding package, website overhaul, social media templates, and marketing collateral. Two graphic design teams of students were assigned to collaborate on the project.
Learn more about ASE at the new website!
My Role
My role in this team project was the lead graphic designer and client communications manager of the marketing collateral. My responsibility was designing the layout of the postcards using the assigned assets of the color palette, the logo mark, typographic elements which were developed by the other team. I designed a two-sided printed card (3x3 system) and then converted it into a digital version of 2x5 layout for online capabilities. The goal was to create a more youthful and vibrant marketing materials for ASE to promote the organization to prospective donors and students.
Front of the 11"x6" postcard
Back of postcard
Digital card
